The phase of the strategic marketing planning process where managers evaluated on their actions from a conscious marketing perspective is control.
Strategic marketing planning can be3 described as the process of writing and attaining ones plan so as to achieve specific marketing goal.
However, control which is a phase of the strategic marketing planning is where the manager will be able to evaluate their action with respect to the to goals as well as plan.
It should be noted that Companies may develop strategic marketing plans to bring about positive improvement in revenue and profits.
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